Report reveals that Brits overspend by a whopping £1 billion on food at Christmas
Half of Brits say they feel they usually overspend on food at Christmas
A nationwide poll on food wastage at Christmas has uncovered some shocking statistics – including the fact that British families collectively overspend by a staggering £1,109,290,000 during the festive season.
The research, commissioned by Christian Aid and undertaken by ComRes, discovered the average household splashed out £83.72 more than needed.
It also yielded some regional results – revealing the North East bin the most mince pies (14%), the West Midlands throw away the most sprouts (21%) and the Welsh believe they are most thrifty when it comes to their festive food habits.
Christian Aid have published the poll results alongside the launch of a new film.
The stop-motion video 'Oh What a Waste' reinterprets the much-loved Christmas carol 'The 12 Days of Christmas' – but instead highlights the vast quantity of festive food which goes to waste.
Amongst the educational lyrics include the fact that 12 million carrots, 70 million mince pies, and over 2 million turkeys are binned annually.
Ian Livett, Christian Aid's Head of Fundraising, said: 'It's a bit of festive fun, but highlights a serious message. If we’re all bit more careful with our Christmas food shop, buying only what we need, we can save more, waste less and save lives.
'Poor people across the globe, including those in South Sudan, go to bed hungry. But hunger's not inevitable – there's enough food in the world to feed everyone.'
The film is part of the charity's Christmas Appeal, which supports people living in poverty across the world – particularly in Africa.
Just £10 can feed a family in South Sudan for a week.
- Christian Aid
Christian Aid report that just £5 can provide a family in South Sudan with enough food for an entire family for four days – whilst £10 provides enough for a week.
Every donation made to the Christmas Appeal before February 5th will also be matched by the UK Government – doubling support for families facing food insecurity – in a bid to end malnutrition once and for all.
Mr Lovett's final message to the public is a simple one: 'Please do share the film, waste less, and donate whatever you can to our Christmas Appeal.'